Phuket is Thailand's most popular tourist destination, and is famous for its stunning beaches, spectacular scenery, vibrant nightlife and rich culture.
- Its beaches: Iconic beaches like Patong Beach,Karon Beach, Kata Beach offer crystal clear waters and varied water activities.
- Its landscapes, fine sandy beaches and crystal clear waters, mountains with tropical vegetation and dozens of totally preserved islands easily accessible
- Its Neighboring Islands: Phuket is surrounded by small paradise islands accessible by boat, such as Phi Phi Islands,Similan Islands, and James Bond Island, ideal for day trips.
- Its culture and history: Phuket Town is full of historic Sino-Portuguese buildings, magnificent temples like Wat Chalong, offering an insight into the local history and culture.
- Its nightlife: Patong is famous for its lively nightlife, with a multitude of bars, clubs and restaurants.
- Its succulent cuisine: An incredible variety of Thai dishes and fresh seafood is offered in the island's many restaurants.
- Its varied activities: Diving, snorkeling, hiking, water sports and relaxing in luxury spas are some of the popular activities in Phuket.
- Its modern infrastructure in constant development, focusing on managing the influx of its visitors in order to better serve them.